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Lead Generation Campaigns: 13 Secrets Gurus Don’t Mention

Lead generation campaigns are the most crucial focus for your online business. Yet, how many of your favorite online gurus tell you that when they’re selling the latest and greatest? The will undoubtedly agree that it’s true, but do they ever tell you, “This product is great because it will do X, Y, Z for you, but… you need to have a list first to make it work well,”?

None of them.

At least very few. And it’s not their fault!

People who sell advanced programs just assume that you KNOW that, and if you’re just starting out, chances are that you don’t. Here are 13 more things they never tell you about lead generation campaigns:

1. The very first thing you should do when starting out on line, after picking a niche, is to put up a squeeze page.

2. Create a captivating headline for your squeeze page that attracts people’s attention.

3. Your squeeze page should sell people on the benefits of signing up for your list.

4. Use a giveaway — an article, an ebook, a special report, or a video to entice people to join.

5. Keep your optin form simple. The more information you ask for, the fewer people will actually opt in.

6. All of the traffic you generate should be sent to your squeeze page.

7. Don’t skrimp on a good autoresponder service. It’s THE one expense you can’t avoid.

8. Lead generation campaigns should run 24/7, and you should set up an autoresponder follow-up series that sends people to affiliate products that solve problems in your niche.

9. Be sure that your autoresponder series is more than a collection of sales messages. Add relevant and good information that people can use.

10. You should look for an opportunity to put an optin box anywhere you can, even in places like MySpace and Facebook.

11. Keep your list niche centric. 

12. All of your time should be spent working on your lead generation campaigns.

13. Learn affiliate marketing before creating your own product.

It’s absolutely true that lead generation campaigns are the most important activity for your business. If you don’t develop a group of people who will come to know like and trust you, and you will accept the recommendations you make, you won’t get very far. 

Get more great information about running successful lead generation campaigns at http://OvercomeEverything.com. This is Tellman Knudson, over and out!

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