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Marketing For CPA Sites: Programs that Make Twitter Easier To Use

There’s been a great deal of talk about Twitter and marketing in the last year. I know I’ve certainly been writing over and over again about it. Many search professionals and marketers are praising the benefits of social media in general and Twitter specifically. There’s a good cause for this. Twitter has earned it’s status as the internet marketing industry’s new-found “golden child”. Not only is it a practicable lead source, the search engines follow links in tweets and use them to help determine search results. Marketing to the “Twittosphere” is a uniquely good idea for those us with service-based businesses. You’ll find a lot of prospects, clients, and colleagues using Twitter. For purposes of this article I’m going to assume that you’re already familiar with Twitter and how to network with it. If not I’d strongly recommend looking into it by reading this article.

Twitter is not without it’s downside, though. The number of tweets you’ll be seeing will quickly become overwhelming. If you’re already marketing to all the “tweeple” out there you are no doubt dealing with these challenges. Twitter has a lot of “noise” to sift through. You need to pick through a lot of tweets to find the ones you should engage.

For those who aren’t familiar with geek-speak, “noise” is online lingo. It refers to useless information. A shocking number of twitter users post tweets like “Raise the roof! Ham Salad for lunch!”. This is noise. It’s really rather disturbing the amount of information people post on the internet that really doesn’t belong there. Unless you’re a celebrity nobody cares what you had for lunch. Unless you sell ham salad this isn’t a useful tweet.

Here’s a quick tip: Avoid making noise. Nobody cares what you had for lunch. Making noise is a great way to get people to stop following you.

This deluge of data can be managed. There are a number of applications that have been developed to help you navigate this new environment.

There are two ways to access Twitter. The first way is through the website at twitter.com. The other is through the handful of third-party desktop and mobile clients. Not only do these present a more stylish interface, they often have tools that make your journey more orderly. We’ll explore a few of these.


One is TweetDeck, originally from the creators of Seesmic Desktop (an earlier incarnation of the same application). With this program, you can log in to and manage multiple accounts, organized in columns, of which the default includes all friends, mentions, and direct messages.

More recently, TweetDeck has grown to support FourSquare and Facebook, as well as providing Twitter’s trending topics. You can even access hash tag searches quickly and easily. The program is free.

Tweetie and Twitterific

For more simplistic interfaces, programs like Tweetie and Twitterific are good bets. Both are payware, with advertisements popping up without a license. Both programs allow you to access mentions and direct messages.


One challenge with Twitter is the how cumbersome it is to delete tweets. Under normal circumstances, the only way to do this is by logging in and deleting the tweets by hand. It’s easy enough to delete a few tweets at a time, but sooner or later you’re going to want to delete all your previous tweets. When that time comes you could have thousands of tweets piled up. Needless to say, this is really time-consuming.

This app can help you. TwitWipe is a web-based utility that allows you to delete as many tweets as you need in a single operation. You can get it free at it’s website: twitwipe.com.

Warnings: You won’t be able to keep selected tweets. Twitwipe is a weapon of mass destruction. It deletes everything. As far as I know, there isn’t any way to pick and choose between your tweets. Another serious problem… The developer is a crass, astoundingly unprofessional fellow and has absolutely no marketing savvy whatsoever. The very first thing you’re going to see is the F-Bomb in great, big, boldface letters when you visit the site. He cusses like a sailor all over the site. If you need to delete a bunch of tweets, however, you might want to harden your sensibilities and grab it. Twitwipe works as advertised.

Get Organized and then Get Started

Twitter is a splendid marketing instrument. Using these applications you’ll notice it’s fun and easy to reveal your practice to scores, even hundreds or thousands, of strong new potential clients without being overwhelmed. Twitter now has about 75 million users worldwide.

Can you sincerely afford to stay away?

About the Author
Brian O’Connell is the owner and founder of CPA Site Solutions, one of the country’s biggest firms oriented solely to CPASites. His firm currently provides websites for more than 4000 CPA, accounting, and tax preparation firms.

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