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Google’s Trust Rank And Page Rank – Advice From An Expert

Having an understanding of the differences between Google Page Rank and Trust Rank can be one of the most useful things to understand if you’re going the SEO (Search Engine Optimized) route on your website. The rankings from Google ultimately determine how many visitors you’ll have at your website, so it’s key to make sure you understand how Google ranks you. Since almost every bit of web traffic comes from Google in the first place, understanding and then taking advantage of both Page Rank and Trust Rank will help you to increase visitors to your site.

Page Rank is Google’s method of showing whether or not a website is an authority or not. Google uses a numbering system of one through ten, with ten being the highest number. Typically companies like Google, Microsoft, or Yahoo, will have a “ten” rating. Most websites have closer to a two to five rating. Page Rank lays heavy importance on “backlinking” or links back to the web page. The more links to the page, the more likely it will get a higher Page Rank.

Trust Rank is a ranking that looks a lot closer at websites. There are many pages out on web that are pure spam, filled only with meaninglessness. What Trust Rank essentially does is filter off the spam, and allows those websites that aren’t spam to rise to the top. In order to do this Google uses experts to review specific “seed” websites. Once that website has been analyzed for “trust,” then Google will use that same website to find other websites with similarly valid information. The more relevant content is, then the more likely that webpage will get a higher Trust Rank. In short, what happens is webpages with valid content that are linked together will beget higher Trust Ranks.

Both Page Rank and Trust Rank are both important in their own ways, and ultimately it’s the combination of both that will drive more and more people to your website. More and more importance is being placed on “smarter” web page ranking systems such as Trust Rank, but still the tried and true Page Rank carries a lot of weight. From backlinking to keyword content, Page Rank is still important. If you plan on building a successful website, the key is having both Trust Rank and Page Rank working for you through successful SEO implementation.

In short, it’s extremely important to know the two most important tools that the world’s largest search engine uses to rate your website. Because of the immense power of Google and its ratings systems, you must constantly make sure that your Page Rank and Trust Rank ratings remain high in order to drive people to your website. Understanding how they function is essential to having a solid understanding of SEO practices and methods. Likewise is having someone on your side from the beginning who can help guide you through the maze of search engine optimization.

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