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Search engine optimisation and RSS feeds

 Once you have put  a lot of persuasion into how to best use RSS feeds on your website and then creating them on your website, the next step is to publicize them . As with any kind of marketing, where and how you advertise your website can determine the amount of visitors . The same applies to RSS feeds.

As you create your RSS feeds, keep in mind that the title should contain optimal search keywords. The more keywords contained, the more likely you are to have your feed come up when a particular search string is entered. This is not to say you should  throw  every possible keyword into the title of the  RSS feed, as this could get you in to trouble for spamming  . Instead, keep in mind that you can have up to 15 different titles listed for the same link, article, content, etc. when creating the original RSS file.

Use descriptors to attract visitors to your site by tempting them to click on your feed .  Your text must  heighten your content,  but you must keep it relevant  . People are less likely to click on a RSS feed if it doesn’t fit their needs and wants. By keeping the descriptors concise, but also tempting , you will drive people to click on your link over someone else’s.

Now it’s time to start using some search engine optimisation. In keeping with the keyword search , don’t forget that you can now  do your search  by theme. Use this to your advantage and group your RSS feeds into themes. When submitting them to search engines , group the feeds into specific themes. This can help bring your feeds up more often when similar themes are searched and thus help your internet marketing.

When you add RSS feeds from other companies, you can tell your website how to react when the feed is clicked on. Rather than have visitors transported to the new site, have it come up as a new window. This will help lessen the chance your site visitors will leave your website completely. People don’t use the back button as often, so it increases your chances of the individual to continue to peruse your site if the RSS feeds pop up as new browsers .

 It’s a good idea when designing your RSS feeds to include your company’s contact information  .  This should include  your website, any relevant contact information, and if possible, your logo. The more experience a person has with your website, the more frequently he or she will recall it when thinking of your products or services . hence, it also goes to say you need to make sure the experience is a positive one because it goes the same way with a negative experience, except it deters visitors from  coming back  .

Use your feed within your own site. By promoting it within your own website, you can improve its standing on external search engines. Search engines often return results by the most frequently clicked first. If you don’t have decent faith in your own RSS feed to include it in your website, why would anyone else want to subscribe to it? At the same time, RSS feed search engines often return results alphabetically. Typically an English teacher would not count the word ‘A’ in a title when cataloguing it, but in RSS search engines, it is viewed as the first word of a title. Try to word your titles to begin with ‘A’ to improve their standing. As they are clicked on more and more, it will increase the feeds’ standings in other search engines.

In order to utilise your well written and constructed RSS feeds, remember to subscribe to them yourself. Nothing gives others’ faith in their content like seeing it on the originators’ website. Use keywords appropriately in titles because you can write multiple titles to fit the same content. You can also use themes to help capture the essence of your RSS feeds. Keep site visitors at your website by ‘instructing’ external RSS feeds to open in new browser windows. Lastly, don’t forget to include your company’s contact information with the website in your feeds. The more often these are put out to the general population, the more exposure  you will get. Most of these tips are basic SEO principles, so make the most of them and reap the rewards.

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