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Crucial Considerations On How To Finally Decide What To Charge

When I first began my business I wondered how much I should charge for my services. This was quite a hard decision to make, because while I certainly knew how to do the work, I had never charged for it in the past. The virtual environment was all new to me and I was more used to working in an office and being paid a regular wage and I was afraid that I had an old-fashioned attitude to everything and thought that I ought to charge something very low to start off with; I wish I had thought this through better and considered the profit and looked at everything from a long-term perspective instead. I just wanted clients, and I wanted them fast… One side of me said that I had to be “competitive,” with prices fixed at a lower rate and this would mean that clients would just flock in. This was not the case at all, though.

Crikey – Was I An Idiot!

When I was finally able to launch my business, the price I set was ridiculously low for a VA based in Britain — in 2007 I was charging for administrative work just £10.50 per hour. This was much lower than any other VA around; in fact I think I had an old neighbour who was an ironing lady who got paid more than that.This must’ve been the lowest rate of any VA and I’m fairly sure that the old lady who lived next door who did ironing was getting more money than I was.

I am grateful to my very first potential client, who thankfully saved me from disaster.

He was looking for 2 VA’s who could work together on his business, ongoing, and he was a lovely guy – he’s still a client now, and I have so much respect for him. We had a call together and he said he had calls arranged with other VA’s and that he would call me back when he had made his decision on who he was going to hire. He also asked me my rate – I told him and that was that.

When he called me back, he was kind enough to say that I was one of the best potential VA’s out there, but very nicely he asked me why I was charging so little… He probably thought that there was a catch involved, or might even have thought that there was something wrong with me! I explained that I wanted to remain competitive. To cut a long story short – he told me that the other VA he had chosen was charging £4.50 per hour more than me, and that if I was going to work with him, he would have to raise my rate to £15.00 per hour…

Well, you can imagine how I was feeling at this point — On the one hand, like Christmas had come, and on the other hand, like a Pratt. So, keep in mind that whether you’re considering virtual assistant certification now, or you’re thinking about virtual assistant certification in future, or even if you’ve already had some sort of virtual assistant certification somewhere along the way, drop by for a visit and see for yourself what other like-minded people have to say within the extraordinary field of Virtual Assistance!

My advice when you’re considering choosing a rate for yourself, is to look within yourself – look at your skills, your work ethics, your commitment to your business and then decide what you are WORTH, not what you’re going to charge…

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