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Plush Toys – Using a Keyword Research Tool

Almost everything is online nowadays and plush toys are no exception. This is why it’s a little hard to reach out to your customers. If they’re looking for stuffed toys, Google will give you millions of results. Thankfully, no one is expecting anyone to go check all the results just to get a plush idea.

The Internet is supposed to make it easy for everyone. If you’re on the lookout for plush information, the Internet will be your primary source. But a search for “stuffed toys” is showing 102,000,000 results. Let’s say you try to barge into the market and offer your plush dolls online. You will be a small fish in a big pond of 102,000,000. What are the chances of prospective customers finding you? Let me tell you – slim to none. The Internet is a great tool and unfortunately for you, most toy inventors know that fact as well. So you will be competing with them in order to get the upper hand when it comes to Google.

So does that mean that you should just give up on offering your toys online? Should you just be content on being 1 of 102,000,000 and just cross your fingers? Fortunately, you don’t have to. All you have to do is utilize tools that are available to you.

If you have an idea for a plush toy, you can use a keyword research tool like WordTracker. It is one of the keyword tools available online that you can use to help your idea be seen by your prospective customers. For example, you might want to offer your toys in your city only. You can use a keyword research tool to check if there are people searching using the search string “plush toys in (your city)”. If no one is searching for it, then you can probably focus more on offering it offline or look for cities where there are a lot of people searching for them.

A keyword research tool will give you a good idea on the viability of your stuffed toy. You wouldn’t want to produce hundreds of thousands of these toys if there are only a few people looking for them online. Let’s say you have a talking plush idea, and you want to initially offer it in California. You can use the keyword research tool and check if there are people searching for “talking plush toys in California”. If there’s just a few and there are a lot of competitors for it, then you may want to change your idea or offer it somewhere else. Additionally, you can also create an online strategy using non-competitive keywords. This will help you minimize the competition and be among the top results for non-competitive searches.

Google can be your best friend if you want to offer your toys online. Use the tools wisely so it can work for your design idea and not against it. Don’t waste your idea, and use every tool available to help you to succeed.

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