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Increase In Local Search Sales Due To Smart Phone Technologies

Localised internet searches (see Google places marketing) have grown progressively common since digital developments have taken place within the smart phone market. Smart phones available on the market motivate a far greater target audience to use internet services through the simplicity of their highly brilliant phone. It is the enhanced use of mobile smart phones from brands including HTC, iPhone and Samsung that provide the ease and functionality that consumers need to be able to access the web via their mobile devices. 

With local searches increasingly common – now is the perfect time to improve your small business through the use of local search marketing. Technology is definitely shaping our habits, so if you want to get caught up with modern-day living, local search marketing is the way forward for smaller businesses. Recent research has proven that local searches are most likely to be completed by smartphone users. This could be due to the smartphone user completing a local search whilst being on-the-go.

Recent results have proven that 61 per cent of smartphone users complete local searches via their gadgetry phones. The precise reasons for them using these services via their smartphone could include the following; looking at reviews, comparing prices, checking maps and locating local services. Next is Facebook, need we say more? (See Facebook marketing services). The most commonly accessed application known to man. Facebook is frequently utilised to complete local searches. In the last two years, local searches have increased by 68 per cent. 

Smartphones are usually quite receptive to day-to-day deals and discounts, which means programmes and apps such as Groupon and Wowcher have also helped to promote local businesses. Most users are in search of a good bargain in terms of meals out and health and beauty products. If you are a business in search of boost, but are not sure how to achieve this, why not take advantage of local search marketing or local social search in order to target customers and in-turn gain increased sales.

Mobile devices including that of smart phones and tablets give an advantage to local search marketing, so before you start moaning about how technology has ‘taken over’, think of how it could benefit you and your business. If you are successfully able to target your local customers via their smart phones and tablets – you will be able to encourage a far greater audience to buy your products and services as well as recommending them to their friends and family.

If you would like to find out more ways in which your business could benefit from the services of local search marketing, see small business local search marketing.

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