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Changing The Way SEO And Web Design Is Done: After Google’s Two New Algorithms

online marketing Panda and PenguinThere are two things SEO and Web Design should have according to Google.   Bear in mind that Google changes it’s algorithm approximately 500 times a year.  Its like search engine optimizers and web designers as well as website owners are in an action-filled car chase with Google.

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What’s interesting to note is that Google has put a great deal of its resources into developing, testing, and launching algorithms almost twice every single day just for one reason: to enhance user experience.

If one does web design and SEO with the user experience at heart, then Google will definitely rank this website at the top.  The results of Google Panda 3.3 is an enormous number of websites literally vaporised in the ranking. From sitting on Page 1 positions on Google, these websites dropped over 100 places from the search. Google penalised these websites for what it refers to as webspam. Even if these sites don’t engage in link buying, Google thought they were over-optimising by mass creating and mass distributing articles to the web. Observers give an account that sadly, even top quality websites run by legitimate optimisers using legit and Google-aligned optimization techniques also got hit by this new release.

It must be noted that there’s technically nothing immoral about mass creating and mass disseminating content. In traditional publication, publishers process a leaflet onto the printing press to generate many copies for distribution. This is also how it is in the web, except that there is factually countless websites to circulate a content piece to. The main focus must therefore be on the quality of a content, and the natural way this content is posted so that it also effortlessly generates links back to the website that distributed the content.

Google’s Page Layout Algorithm: Developing Sites To Pass Google’s Guidelines Google also released its Page Layout algorithm for how webpages should come out when users visit them at the search. Google warned that it won’t rank web sites with little or zero above-the-fold text and those that submerge content under advertisements or images. These brand new Google algorithms on web page layout and search quality should prompt site owners to fine-tune their approach to website design and SEO to think of the consumer experience firstly and to permit the ranking and conversion to easily ensue.

Seeing that there are millions of competing websites in the world today, Google recognizes that optimization can’t be set aside. Helping the web site ranking means using sensible SEO practices and being a site that people easily love. Google leaves us with a continuing game of chase even as it attempts to define methods to give its searchers the best experience.

It is because Google may never manage to definitively describe what is best. Thus, the constant chase. Writer’s note: As of this writing, Google Panda 3.5 has been released and Google identifies webspam algorithm as Penguin.

 

 

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