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Inbound Marketing for Accountants

As a busy professional Accountant, creating your firm from scratch is a fun, stimulating process. A critical part of that work is to make certain that your new organization gets enough clients to sustain itself through the season of tax filing. Then after the tax season passes, you will need to develop your business even more so that you ensure it can support itself through the subsequent season as well. This leaves little time to market your business into a steady and continuous revenue stream. You must successfully market your business in order to ensure long-term success.

Using the tired, outdated combination of interrupt marketing and outbound marketing techniques is both costly and ineffective, producing less than 5% effectiveness. Shifting your marketing funds to use more modern inbound marketing techniques is a much more solid strategy.  This can have a large impact on your firm’s growth. Most inbound marketing techniques are free to implement.  Your only cost is the expense of labor it takes to create them. Inbound marketing will give you more time to do what you do best, which is accounting.  It will also free up more of your budget so you can invest in other parts your business.

To successfully use inbound marketing, you must have a solid strategy.  The best strategy is to carefully blend the following techniques:

Blogging
Make yourself known as a thought leader by starting an accountant website blog.  This is an excellent way to establish yourself as a subject matter expert in the field of accounting. Show people what you know!  But don’t sound like a know-it-all. A blog is a great place to show your prospects how much you know about the field of accounting

SEO
Optimize your website to increase your search engine rankings, establish domain authority, and increase your site’s online visibility. Be sure that your content is optimized for the keywords under which you would like to rank on search engine results pages.

Make it Social
Be sure to create social media accounts in Facebook and Twitter.  This helps you network your firm and create a social ecosystem. This builds trust as it allows your prospects to see the people behind the business. Additionally, links from authoritative sources such as social media outlets have great search engine authority which can dramatically boost your rankings.

One added benefit of using Facebook is its feature-rich marketing toolset. Facebook has powerful advertising features for targeting. This allows you to offer specials to your Facebook fans such as coupons and discounts. Promotions such as these can take off on their own.  They require very little work.

Video Sharing SitesCreating effective videos for your website to share is a powerful way to add value for your audience.  You can also use them to entertain. Use videos to show your prospects how to prep their documents for tax season, or create a client testimonial where your firm helped a client maximize their return. Videos also carry great weight in terms of search engine authority.

Authoring Articles
In addition to all of the benefits obtained by blogging, distributing articles is extremely effective in creating a web channel that can drive qualified traffic to websites for accountants, and boost your search engine rankings via link building.

Inbound marketing is great fun.  It is far less work to create an effective inbound marketing campaign than a marketing campaign that employs traditional outbound methods. The expense of outbound marketing campaigns can be extraordinary.  This is not true with inbound marketing campaigns. Inbound marketing methods bring excellent results.  You will discover that these results are consistent with time.

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