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3 Tricks to get Better Responses from Your Email Marketing

As you know, people love using email for a lot of reasons, and it’s an extremely versatile communication tool. Email marketing doesn’t need to be hard, but if you’re trying to make it profitable and haven’t a clue – then it will be very tough. In this article we will be discussing a few tips that will help you understand more about email marketing and why it works so well. So for example if you’re using the word internet marketing in your email, it’s not a problem because it won’t get the spam filters alert. But still, it always makes sense to double check your email for any dangerous words that might get your email blocked.

It’s the little things that bite us, so be sure to always give your email links a test before you upload them. Obviously this is not a good thing, and you’ll only kick yourself when you eventually discover it. So, just an ounce of prevention, here, and give it all a test once it’s set-up and ready to go. People will react in a different way to link text, so be sure to test it out. Apart from that, try to re-position your images like the buttons and logos. When you send out at least 3 different emails, that is when you analyze your results. Of course you’ll be looking at your click through rates and conversions. This way you slowly but steadily create a “successful email template” that will help you send out emails in the future with the right level of content and images to get the most click-thru rate, which will lead to more sales.

When you compose your emails, always be consistent in your topic and keep each one focused on one topic. Trying to cover more than one topic is not a proven way to do this, and you don’t really have enough space to do it well. Too much content on more than one topic will eventually decrease your readership and open rates. You’ll want to stay on topic, and always mention the primary benefit in your opening and subject line. This will make it much easier on your reader to read or scan, and they’ll appreciate that you do that. So, just remember that we’re talking about promotional mailings for an offer and not full-content newsletter or ezine emails. But don’t overdo it with ezine/newsletter emails, either, keep them focused on several related topics, etc. Let’s say, your topic is about email; if you’re sending out a solo email then stick to this exact subject, and if you’re sending out an email newsletter, you can find many sub-topics related to it that you can include.

You will also greatly benefit from using an autoresponder email management service. This is almost a necessity because you’ll spend a huge amount of time trying to do this by hand. This service will send out your emails according to the schedule you set.

Whenever a subscriber joins your list, your autoresponder can reply back with a thank you email. You really are not limited as to what you use your autoresponder for – from short courses, good content, tips, etc. If you know how to approach email marketing and communicating with your list, then you’ll see positive results from your email campaigns. So if you want to start running profitable email campaigns, just keep these points in mind. So create emails that won’t be blocked by spam filters, be sure to create links that are obvious to readers and reach out to your subscribers by personalizing your emails. Email marketing is all about building relationships – how you do it is what matters. For instance, if your target market is education, you can actually create an e-course around it and let people subscribe to it. And your autoresponder will take care of sending out lessons through email to your subscribers on your allotted time interval. It’s just a smart way of automating your marketing efforts.

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