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A Few Missions Of A Site’s Home Page

The home page of an business site is very important, although it may not harken thoughts of the security of a traditional home’s warmth and protection. Still, it does get its nickname of “home” for a reason.}

In fact though, for most online business websites, the home page is far from the most important. That is probably the page that contains an “order now” button or a prospect lead form. However, in most cases the home page will attract more first time visitors than any other single page on your site.}

Assuming that you have followed a traditional link building plan, more external links will be directed to your home page than any other. Also, more than likely, your home page will be close to the top in terms of the number of internal links directed to it. Should your visitors lose their way, due either to taking a wrong turn or due to poor design by your website’s architect, they probably will return to the home page to serve as their base of operations in order to launch another quest.}

That’s all a rather long way of saying that a lot of your visitors are going to spend a lot of their time on your website’s home page. As long as your prospects are loitering there, you better make sure you help them make good use of their time.}

What are the functions of a good home page in a well constructed online business website? Here are a few functions from which you can choose, although never try to use one page to do everything.}

* Serve as the foyer for your international corporate office and reflect the corporate climate, whether that is formal and efficient or relaxed and friendly.}

* Allow the visitors to locate where they want to go without any unnecessary distractions. Your navigation menu will serve this function on all of your pages, but on the home page you may want to help with making suggestions concerning the most efficient ways in which they might proceed.}

* Assure that the business’s mission is clearly communicated.}

* Be explicit in explaining to your visitors what you want them to do. Don’t make them guess! You might want them to buy a product, sign up to receive valuable information, learn about the topic in which your business is the expert or even all of those.}

* Keep the whole place neat and tidy, making it attractive without seeming pretentious.}

Those are some of the functions to consider for any business home page, regardless of whether you already have a large, established, authority website or you are planning to build a business mini-site.}

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