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Email Marketing: Is It Useful?

It’s possible to collect leads using your homepage by using email marketing. Email is still the best means of communicating with customers. In case you have any doubts about how this can benefit your business, here are five reasons why email marketing is a positive choice for your business needs.

1. Cheap

Email marketing fees are just pocket change, they won’t cost you an arm and a leg like other advertising methods do. Aweber and Constant Contact are two of the popular email marketing programs out there.

2. Immediate

It takes a simple matter of minutes to get as much information about your contacts, as it does to send information to them with email marketing. You want to ensure you never let an opportunity to ask for a client or potential client’s contact information so you can contact them again for promotions or new items.

3. Very rewarding

High conversions come when each of your website visitor turns into a lead. If you’re targeting a particular group of people, email marketing will help you distinguish between regular website visitors and those who are really interested in buying. This results in perfect opportunities for you to offer pre-release sales on new products andor services to your existing customers list.

4. Increasing sales with personalized email

Sales will shoot up if each customer feels that you have a good business relationship. The key is to have them accept further email marketing messages from you in the future, when you have something new to offer or a special in the pipeline. The best part is that you can use a feature called mass mail, which sends a personal email to each of your customers. Your email messages won’t be generic because the program allows you to automatically insert the name that the subscriber used to sign up.

5. Steady traffic for your website

Targeted email campaigns such as newsletters or sales announcements with a link to your website have approximately a 30 to 50% chance of obtaining a new customer, a sale or both. Email can be shared, so if your customers feel that your emails are interesting, they can share it with their friends and traffic to your site will increase.

Your website shouldn’t be without a sign up form if you want to continue earning. With this method, you’re sure to see results faster.

Russell Brunson and Mike Filsaime has been very succesful in email marketing. Find out more about How to make money online and be like them!

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